The Importance of Personal Branding
One of the first things you should focus on when entering the world of internet marketing is creating your brand. Your brand is the name that you will use in all of your marketing efforts. It can be the name of the product, service, or program you are promoting; or simply your name like I do. Think of a brand as if you were comparing the trademark ‘Nike’ to shoes, or ‘McDonalds’ to fast food. What you want is to create that relation with your brand name to what you are offering online.
A good way to help find an effective brand name is to use Google. Do a Google search of the ideal brand name you are after, and look to see if there is already a person, product, or service using that or something close. You will not want to be competing with someone else who may already have that named branded to them as it will be difficult to target a specific audience. It is also a good idea to find a name that has a very low number of search results. That way when you begin to submit content, it will rank with your specific brand name much quicker.
One of the first things you can do to get started, is take the time to write a short story about yourself.
With the story, you are looking to provide readers with a sense of who you are, and that what you have to offer holds value.
Your Story should include a little about your past experiences, what you have done (or doing) to take action and make changes, and also should share in broad detail whatever it is that you have to offer. In the end, the idea of your Story is to give your readers a sense of comfort and the ability to build a friendship. Nobody is impressed by the fancy websites with flashing money and cars, people are looking to follow someone that actually provides a true value of guidance.
If you need an example you can take a look at my personal story on the About page.
Once you have your Story written up, save it and in the next article I will demonstrate where to place that Story to begin building a foundation for success.
Category: 3. Attraction Marketing
