When it comes to article marketing and search engine optimization (seo), understanding how the search engines work is vital to the success of your marketing efforts.  Keep in mind, when I say search engines, I am mainly focusing on Google and here are a few reasons why…

-Google provides all of the necessary tools to help you research and prepare your articles.  From start to finish, everything you need to complete and distribute your articles can be found by using Google itself.  I will go into more detail on that in future posts.

-Google is one of, if not the biggest of all search engines on the web today.  Since a majority of the people who surf the web use Google to find what they are searching for, focusing on placing your content within will generate the best results.

-Google owns some of the large submission sites and therefore, if you place your content within those specific sites, Google will favor that content so to speak since it is featured on its own directories.  I will venture more into this as well in future posts.
To help you understand how the search engines work, its best to look at this from their point of view.  The first and most important thing to understand about search engines, is that they are based entirely on key words or phrases.  When you go to a search engine and type in a word or phrase, let’s use “baby names” for example, the search engine reads through its entire list of indexed websites and articles and chooses the ones that are most related to that key word or phrase “baby names”.  The more that site or article is related to the searched term, the closer to the top of the results it will be displayed. 

So, Where do the search engines get their massive index list of websites and articles?

From You!

The key to effective article marketing is being able to create an article that is directly specific to the search term a person who is looking for what you have to offer will search for.  In other words, if your website provides baby names, you need to let the search engine know it so when a person searches for just that ( baby names ) your website or article is one of the first listed in the results.
The first thing to focus on is the Title of your Article, which is the next post in the Article Marketing topic.